PROJECT

Trees go dormant, animals hibernate, and we ourselves slow down for winter. But for the Infiniti driver, it’s time to change things up. In 2019 as part of our ongoing development of the Infiniti brand, we introduced and created a motion design system to apply across all communications. 

Our system allows us to seamlessly transition from live-action vignettes to our car,  to graphics/ typography, and back again. We wanted to not only highlight the logo but also give Infiniti additional assets that were drawn from the cars themselves. 

This project is still in development at Crispin Porter Bogusky.