scope
Strategy
Branding
Visual Identity
Art Direction
Advertising
Packaging
Project
Oakheart is a smooth, spiced rum from Bacardi that’s aged in charred American oak barrels for a mellow taste that’s strong enough to celebrate a triumph as simple as every day.
Taking a no-nonsense approach, we developed a full brand that included voice, iconography, packaging, advertising, barware, and custom apparel. Our mission was to create a visual language that embodied the industrial heartland of America.
Credits
Ming Studios in partnership
with Redscout and Sandstrom.
Team
Creative: Rasmus Keger, Morten Halvorsen, Linus Karlsson, Joanna Crean; Design: Olga Vladova, David Balsamello, Brad Blondes; Production: Adam Davis, Brian DiLorenzo, Management: Lynn Hurley
Project
Oakheart is a smooth, spiced rum from Bacardi that’s aged in charred American oak barrels for a mellow taste that’s strong enough to celebrate a triumph as simple as every day.
Taking a no-nonsense approach, we developed a full brand that included voice, iconography, packaging, advertising, barware, and custom apparel. Our mission was to create a visual language that embodied the industrial heartland of America.
scope
Strategy
Branding
Visual Identity
Art Direction
Advertising
Packaging
Team
Creative: Rasmus Keger, Morten Halvorsen, Linus Karlsson, Joanna Crean; Design: Olga Vladova, David Balsamello, Brad Blondes; Production: Adam Davis, Brian DiLorenzo, Management: Lynn Hurley
Credits
Ming Studios in partnership
with Redscout and Sandstrom.
