scope
Branding
Visual Identity
Art Direction
Photography
Print
Collateral
Project
Crispin Porter Bogusky is one of the most celebrated creative agencies in the world. But after years of growth and restructure at the helm of different creative leadership, it’s identity was lost. In 2018, CPB saw the return of namesake Alex Bogusky — looking to restore CPB and instate a new mission “to solve the world’s toughest communications problems with the most quantifiably potent creative assets.”
The new branding honors the rebellious nature the agency always had, along with a return to its punk spirit by getting back to its maker-culture roots.
Credits
Design: Erin Chan, Taryn Kealani, Dylan Schnurman, Karin Schwarz, Scott VanArsdale, Chad Krisebom, Victor Won, Adam Skalecki, David Balsamello
Project
Crispin Porter Bogusky is one of the most celebrated creative agencies in the world. But after years of growth and restructure at the helm of different creative leadership, it’s identity was lost. In 2018, CPB saw the return of namesake Alex Bogusky — looking to restore CPB and instate a new mission “to solve the world’s toughest communications problems with the most quantifiably potent creative assets.”
The new branding honors the rebellious nature the agency always had, along with a return to its punk spirit by getting back to its maker-culture roots.
scope
Branding
Visual Identity
Art Direction
Photography
Print
Collateral
Credits
Design: Erin Chan, Taryn Kealani, Dylan Schnurman, Karin Schwarz, Scott VanArsdale, Chad Krisebom, Victor Won, Adam Skalecki, David Balsamello
